Quote'(5) Rancour and spite will not help our cause.
(6) Avoid pomposity and arrogance; not too much of the "Chosen People", or "That Jewry stands at the graves of her traducers".
(7) Speak to a non-Jewish audience as fellow-citizens and not as non-Jews, Christians, or Gentiles.'
'(9) Whilst rhetoric may be used at open-air meetings, refrain from over-acting and an incessant thumping of the platform edge.
(10) Never commit yourself to possible misstatements of facts and figures. If you cannot answer a question through lack of knowledge, assure your heckler that a reply will be either sent to him or given at next week's meeting.' (12)
'(14) Dress neatly but not conspicuously.
(18) Speakers are advised to read the speeches of such champions of liberty and justice as Abraham Lincoln, John Stuart Mill, Edmund Burke, Lord Macaulay, Ralph Waldo Emerson, and Lloyd George. Reference to poets such as Byron (Hebrew Melodies), Shelley, Wordsworth, Tennyson, William Morris, and Alexander Pope will enable you to cull quotations and perorations for use at public meetings.
(19) Remember that your non-Jewish audience is not definitely anti-Semitic and that it is your duty to state our case in a calm, dignified, and dispassionate manner. You will lose the sympathy of a non-Jewish audience by indulging in a mud-slinging contest.
(20) Bear in mind that you have been entrusted by the Jewish community to defend its honour, and it behoves you to present our case to the British public in a dignified manner. Strict adherence to our case from a non-political angle and your regular attendance at the Speakers' Practice Class will help you carry out this great task with efficiency and dignity.' (13)