The world's first non-white modelling agency – a true celebration of diversity

[Ognir]

Launched in London a year ago, Lorde boasts a catalogue of models of colour who challenge the fashion industry's bias towards Caucasian looks

Looking at the models on Lorde Inc's website, the first thing that strikes you is that these people are, to put it in Zoolander's words, really, really good looking. Ornello has long plaits and a gap between her teeth. Mohammed is all chocolate eyes and wavy locks. And Urjii is cheekbones and expressive stare. The second thing? None of the models – about 60 in all – are white.
Nafisa Kaptownwala, founder of Lorde.
Nafisa Kaptownwala, founder of Lorde. Photograph: Carly Bangs/Lorde

Lorde was set up in May 2014 as the first of its kind – an agency made up entirely of models of colour. It is the brainchild of Nafisa Kaptownwala, a 26-year-old Canadian art history graduate, who began to work on the fringes of fashion and noticed the lack of non-white models. Despite no experience in the modelling industry, she set up Lorde in London with a friend and "the next thing, people were contacting us". A year on, and Lorde has worked with magazines including Dazed & Confused and i-D, and collaborated with London streetwear brand Cassette Playa.

Despite these relative triumphs, Kaptownwala is pessimistic about diversity in modelling in 2015. "There's still not a massive demand because this is still a radical idea and people in fashion are not really ready for it," she says. "How does that make me feel? In general I think, as a person of colour, you internalise. Creating this agency is a way to channel those feelings."

http://www.theguardian.com/fashion/2015/jul/23/the-worlds-first-non-white-modelling-agency-a-true-celebration-of-diversity

[yankeedoodle]

BULLSHIT!!  Seen many gorgeous girls of all colors, and these three DO NOT qualify.

This is either a trick to change - DEGRADE - the concept of beauty, or a trick to convince non-Caucasian girls that they cannot be beautiful, if these specimens are to be their "roll models."  Bad posture, features, expressions, everything.  Look like peasants/domestic workers, and not very attractive peasants/domestic workers.  Hmm....

And, it has nothing to do with a Caucasian perspective, as video brings us insights into these cultures, and the concept of beauty is universal, and these girls don't qualify.  Okay...middle girl isn't too bad.

This is more cultural colonialism - telling cultures what their concept of beauty is/should be.  Like George Bush, Concoleeza Rice, etc., lecturing Muslims about Islam.